Maintaining a productive workforce is key to having sustainable business success. Not only do organizations need to focus on recruiting methods, they also need to develop best retention practices to ensure stability. One of the key measures to retain workers is building loyalty.
Enhance Employee Development Plans
Employees want to work for a company that invests in their future, and the best way to do this is through education, cross-training, or tuition subsidies, to name a few. According to Business News Daily, most employees who quit their job cited a lack of career opportunities, with 33% citing a lack of growth opportunities. Even without the capital to invest in development, your business still holds powerful assets: time and talent. An inexpensive way to utilize these tools is through mentoring programs and cross-training among employees. These are all great ways to engage your workforce and build excitement about their roles.
Continue to Create Positive Culture
A company’s culture is the heartbeat of the organization. It ties everything within a business together, binding values, mission, work ethic, and environment. It’s one of the most important tools a company has for retention and loyalty. LinkedIn’s Workforce Confidence survey shows more than 4 in 10 job seekers would take a pay cut to accept a position at a company with a mission and values that align with their own.
Employees want to work for a company they believe in and work in an environment where they feel safe and secure. Your culture is your key to not only recruiting new talent but also retaining your current workforce.
Engage Your Employees Through Empathy
Open communication and a drive to connect with others is the first step to becoming an empathetic leader and creating an organization that follows suit. Empathy not only impacts individual relationships, teamwork, and trust—it’s a key trait needed for employee retention. When employees feel seen and heard, they are more likely to be engaged, and therefore, more likely to stay in their current job.
The cost for unempathetic companies is high. According to Businessolver, 51% of employees at unempathetic companies would take a pay cut to work for a more empathetic employer, and 72% would change jobs, roles, industries, or career paths.
Loyalty is earned. Companies can build loyalty and demonstrate appreciation for employees by offering professional development, creating positive culture, and embracing empathy.
About Express Employment International
Express Employment International supports the Express Employment Professionals franchise and affiliated brands, including Specialized Recruiting Group and Express Healthcare Staffing. The Express franchise brand is an industry-leading, international staffing company with franchise locations in the U.S., Canada, South Africa, Australia, and New Zealand.
